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Brand protection

Mock recall

A mock recall facilitated by Sedgwick brand protection offers unparalleled insight, helping you mitigate the regulatory, operational and reputational risks that follow an event.

How recall ready are you?

Facing a product recall, or need support to become recall ready?

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At Sedgwick we manage mock recall and full recall events globally for companies of all sizes and sectors including foods, pharmaceutical, consumer products, automotive and medical devices. In many cases, we support companies that already have a product recall plan in place. But just as often, we are called in when no such recall procedures exist or — even worse — the plan falls short.

Without fail, companies with a tested product recall plan recover and restore full operation sooner than those without one. That’s because a sound product-recall plan enables companies to comply more efficiently with government regulations, sustain internal organizational structure, maintain trust with customers and consumers, whilst substantially lowering the financial cost of the event itself.

But how do you know your recall plan will lead you down a path to success?

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Want to know more?

Find out more about our product recall management solutions.

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Simulated mock recalls predict recall success

Companies armed with a custom-built product recall plan tailored to their specific needs and regulatory requirements have taken the first step in recall preparedness. But in our experience, simply having a plan means little. Too many companies fail to battle-test their recall plans through proactive risk assessments and capability audits, mock recalls and other crisis drills or simulations.

What determines whether your recall plan will be effective is quite simple: a smart mock recall simulation based on a series of specific, measurable objectives.

When the right objectives are identified, and honestly and thoughtfully evaluated, a mock recall goes beyond the typical analysis of your organization’s decision-making and logistics processes. It does more than just check the box on recall management team training. Effective mock recalls identify gaps, opportunities and potential missteps before a product recall, allowing you to effectively mitigate the regulatory, operational and reputational risks that follow.

Find out more about our product recall management solutions.

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A mock recall facilitated by an external partner offers unparalleled insight

Every recall readiness assessment should be customized to best suit your needs and help your recall management team prepare. While there is value in running your own mock recall, the most insightful lessons often come through external participation or facilitation. Whether this means collaborating with supply chain partners or inviting external experts to have a seat at the table, companies often learn the most when they seek outside perspectives and contributions.

Having managed more than 5,000 of the most sensitive and time-critical recall and remediation programs globally, we know the reality is that most poorly executed recalls involve one or two missteps that, while relatively simple, can damage a brand’s reputation for years to come. They often fall into one of three categories: ineffective communication, inadequate resources, and mishandling of the affected product. All these gaps, and more, can be identified and resolved during a strategically designed mock recall, setting you up for success when a live recall strikes.

Companies that make product recall readiness — including mock recall planning — a priority are capable of not only surviving their product safety crisis, but transforming it into a brand-building opportunity.

Find out more about our product recall management solutions.

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Let us help you plan and facilitate a mock recall that not only puts your plan and team to the test, but prepares you for the recall challenges you will face based on your business, regulatory and legal environment.